Whether it’s traditional PR outreach to a targeted audience you require or a sustained social networking plan to capture the imagination, then Ben Smallman PR is on hand.
Utilising 20 years in the media in a variety of different roles, my outputs create a buzz and a bite around your offering – and are tailored to suit your budget
Everything else is secondary to this overarching aim, which has helped me evolve into a respected PR consultant. Whether it is national press coverage, broadcast campaigns, social networking proposals, video production or event organisation, results are all that matter to me.
This is thanks to my long-standing relationship with Bridgestone and Firestone, the world-famous tyre brands. I have helped manage Bridgestone’s UK PR strategy and outputs since 2013 and my role has continued to evolve over the years.
Product launches, sponsorship activations, photography, videography, industry comment, amplification of sales campaigns, social networking support and award-winning copywriting have all been responsibilities, not to mention hitting strict annual KPI targets.
Other clients include the ETB and Britannia automotive retail networks and Autogem, the leading aftermarket equipment supplier.
My working life began as a journalist at the Bridgnorth Journal in Shropshire, when front page leads would often revolve around flowers and flood water.
Roll the clock forward 20 years and I’d like to think my career has flourished like the Britain in Bloom award entries I used to cover as novice reporter. And if there have been choppy waters at any time, then I’ve been able to utilise my professional skillset to overcome them!
It was this grounding that brought me to the world of self-employment where, after a happy and lengthy time as MD of Small Man Media, I am working for myself, quite literally!
Since qualifying as an NVQ level 4 journalist, I moved into the world of PR in 2005 and gained invaluable experience as a pr consultant, both in-house and at leading Midlands agencies.
It was this grounding that brought me to the world of self-employment where, after a happy and lengthy time as MD of Small Man Media, I am working for myself, quite literally!
Outside of work and I can usually be found trying to find a way with words, whether it is a manuscript for a book submission, a blog about my beloved football team or my head being buried in a book!
Results can be measured in a number of ways, be it equivalent advertising value on press coverage, the size of audience, the readership of an online newsletter or an industry award in a trophy cabinet.
An enriched automotive contacts book has assisted in achieving significant PR results in trade and consumer media titles, as has some creative campaigns and carefully managed media events. Innovative and eye-catching award submissions have also helped Bridgestone to win a series of NTDA tyre industry awards in recent times.
This is why I offer a dedicated design service to meet any business’s need. A number of successes in this area include official invitations for product launches, events, advertisements and web banners for use in leading publications.
Farmers are being told that they’ve got a friend in Bridgestone in 2024, after the […]
Midlands Wildcats under-14s win national indoor cricket competition – making Ben Smallman PR very proud! 🐅🏆
Let’s talk about any aspect of my PR offering. Please do get in touch via the form below and I promise to reply as soon as possible. If the form feels too impersonal, then feel free to pick up the phone. I’m always happy to talk!
